A music festival is a big investment for a city. Greensboro spends a quarter of a million dollars in cash and in-kind services at its annual North Carolina Folk Festival. City officials and sponsors – which include UNC Greensboro – all want to know that a big undertaking is worth the money, the manpower, and the time.
That’s why impact studies such as the one provided by UNCG’s Department of Community and Therapeutic Recreation are so important.